Digital Marketing

Video for Social Media - April '23

Social media video content creation demystified!
How do you create online video content that captures the viewer’s attention in a meaningful way and can be leveraged to raise awareness, funds or support? In this online class, students will shoot video with their smartphones and use their choice of either Adobe Premiere Rush or Adobe Premiere Pro to edit a video for social media distribution. Participants will deepen their media literacy through analysis of video samples and then apply what they have learned to the planning of their video project. This fun, fast-paced course is suitable for all skill levels.

Live Via Zoom

Starting date

Apr 6


Digital Marketing




14 Hours



Topics We'll Cover:

  • The importance of understanding your audience(s)
  • Shooting better video on your smartphone
  • Editing in Premiere Rush and Premiere Pro
  • Audio audio and graphics
  • Audience engagement
  • Uploading video to multiple platforms

Lessons In This Course:

Write your awesome label here.

Meet The Instructor

Keith Battle (he/him)

Director of Advanced Training & Workforce Development
Keith Battle is a born storyteller. Whether through lyric verse and music, film/video, or at the gaming table in an epic D&D session, Keith’s thirst and enthusiasm for stories is on display. This love of sharing stories informs his passion for teaching. Keith finds deep joy in helping students find their way to “Aha!” moments. Keith also has a knack for putting creative people together. He sees and then seizes upon connections and opportunities for collaboration. Keith’s current dream project is a sci-fi psychedelic martial arts feature film that spans several thousand years… or does it?

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