Digital marketing

Social Media Marketing - January

Learn how to generate audience engagement and build community around your brand!
Understanding how to use social media to build an audience or customer base is now essential knowledge for marketers, independent creatives, and businesses of any size. In this class, we’ll go over the basic components of a successful social media marketing campaign based on organic content development and placement. Then we’ll study the culture, algorithm, and mechanics of sharing content on each of today’s top four social platforms: YouTube, TikTok, Twitter & Instagram.

This class does not cover paid ads on the above mentioned social media platforms.

Photo by Alexander Shatov on Unsplash


Starting date

Jan 28


Digital Marketing







Topics We'll Cover:

  • Core Concepts - YouTube
  • YouTube Deep Dive
  • Marketing - Big Picture Tools
  • Core concepts - Instagram 
  • Core concepts - TikTok
  • Core concepts - Facebook

Lessons In This Course:

Write your awesome label here.

Meet The Instructor

Carolyn Crampton

BAVC Media Instructor
Carolyn Crampton is an artist and working designer who helps small businesses build a brand and then launch into whatever marketing channels seem best. She began teaching art in 2004, then typography and color theory, and has continued to teach basic design, aspects of social media, and software such as Photoshop, InDesign, and Adobe Illustrator. Carolyn is the former art director and senior designer at Macromedia (now Adobe), and has designed for San Francisco State University and Ex'pression College. She attended SUNY at New Paltz, NY, and later received her BFA in Fine Art from the University of Colorado. Carolyn exhibits as a fine artist, self-publishes books, and loves to play music. As an instructor, she strives to create classes that are challenging yet also help students retain their new-found skills.

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